A phone robs their owner of their privacy at every use. Smart phones major selling point is their ability to surf the web and make updates to social media programs. However, these two services are the two things that make the phone a trap for privacy. Every time a person uses these advanced features they lose more and more of their privacy.
Location Based Tweets and Updates
The social media systems are always trying to get more and more information about their users at every turn. This means that the social media system is going to try to get the location of a user every time they update their profile with an update or post.
This information lets a social media system figure out what types of ads are appropriate for that user and what ads have the best chance of converting. Obviously, they want this information so that they do not pitch this user to an automobile dealer in San Francisco when they are located in Portland, Oregon.
However, as stated before, this information will reveal things about a user that the most people would feel uncomfortable about if they knew the social media system was selling that information to third party advertisers. This means that the phone is helping the social media system gain more information about the user than they realize under the guise of "meeting up with friends based on the user's location".
Location Based Internet Searches
One of the biggest uses for the phone is the use of GPS or navigation services. A lot of the phones that exist use a map from the biggest search engine around. However, this map allows a person to be tracked if they are signed into the search engine. Therefore, this suffers the same problem as the previous problem. The search engine is tracking the location of the user and is working on targeting ads that are specifically designed to get that person to buy something.
Even though the pay per click model is not as well optimized as it is on the desktop systems. It still can be highly effective at getting people to click through and buy something. However, this just means that the search engines will continually evolve their model on the mobile systems until they make a system that is optimized for use on the phones that exist at this moment.
This all equates to the need of a person to protect their privacy by carefully selecting what searches and updates they make on the phone. Every step on the mobile phone is a step that gives a person less and less privacy. Therefore, a person must evaluate what they are doing every time they use the phone. This is the only way that a person can guarantee themselves privacy while using the features of a smart phone.
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