This presents a very useful way of spending the leisure time of people. Businesses have also capitalized on the advantages of this in terms of marketing or promotional campaigns. This is even utilized by politicians and activists to their advantage.
For Individuals
The introduction of social networking to the lives of people gives them the opportunity to share almost all of their everyday experiences with each other. All of their everyday stories of success can be seen there. This has also been an effective medium to vent out their everyday struggle. Mainly, the daily drama in the life of a person can be shared there for all to see. Just look at Facebook or Twitter for instance. You will know what people in your network are thinking or doing through their photos, posts or tweets. You will even get to know what they are watching at the moment and what they had for their lunch or dinner.
For Businesses
Social networking sites have not only benefited individuals but many businesses as well. Basically, this also revolutionized the way people and companies conduct business. Through its features, businesses are able to interact with their wide classification of clients. This definitely presents a faster and better way of doing business with individuals and even with a group.
Somehow, this serves as a more personal way of doing business with clients and most sales are obtained there. This personal way of doing business somewhat makes a client important so the chances to convince customers to buy certain products or avail their services are high there.
Businesses engaging in e-commerce using this are truly at their advantage. With it, they can determine right away the preferences of potential customers just by simply looking at their profiles in social networking sites.
This serves as a way for clients to express their satisfaction with products and services too. Therefore, this is a free or cheap way for businesses to rake in positive feedbacks that they can use in their marketing campaigns.
Shaping Up Politics and Other Important Events
Speaking of "revolutionizing", social networking is also an effective medium in shaping up politics and other important events around the world. Politicians are widely known in using this to help their voters decide by airing their opinions and plans there. In this age of information, this really gives a big leverage during campaigns before elections.
Some famous revolutions were known to originate from social networking sites. One of them is the recent revolt in Egypt that ended the long reign of President Hosni Mubarak. Basically, this played an important role in organizing the revolutionaries and in airing their plight for support from people around the globe.
Social networking has definitely changed the Internet landscape. Social networking is definitely important in the everyday affairs of individuals, businesses and even governments because it bridges people as one in order to accomplish a common goal.
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